The marketing and communication agency Markcom came up with a great promotion for the Ipiranga network, which raffled 15 Test Rides for the 2023 Interlagos Festival + 2 Honda CB 250 motorcycles + 1 Honda CB 500F motorcycle. To participate, participants needed to access one of the network’s official Instagram profiles, @ipirangamotos, and play a fun filter-game to collect points and lucky numbers.

The Challenge

To increase the social engagement of the campaign, we were approached to execute an idea they had: create an Instagram filter-game where players could simulate a motorcycle ride, dodging obstacles and collecting prizes along the way. The end result was very entertaining, as the front camera of the phone positioned the player’s face on the motorcycle, and head movements to the left and right made the motorcycle dodge obstacles.